Introduction to Email Autoresponders

email autorespondersIf you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive – or even free – method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.

Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website – for free! However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse.

There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.


Unlimited Email Autoresponders by AWeber

Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company’s server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address.Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails.

To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.

It’s a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.

You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of course, like everything in life, there are some rules and guidelines to creating a personal signature.

Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company’s reliability and longevity.

Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.

With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.

Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder.

There are a number of free autoresponders you can use. Try http:/www.getresponse.com, or http://www.fastfacts.net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It’s a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct contact is provided.

Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponser allows you to automate part of your marketing campaign.

Key Email Autoresponer Stategies for Blogging

If you are doing business on the Internet, then you need an autoresponder, a simple yet essential marketing tool. Email  autoresponders help you grow your online business. With autoresponders, you can remind customers about your products, website and everything inbetween. Autoresponders send out email communications to visitors that opt-in to receive them.

If you are looking for a great promotional tool for your business, then take a look at email autoresponders. Email autoresponders reply to Web form mail requests with a sequenced automatic email reply, making autoresponders a great time saver for you.

Just think, when a potential subscriber fills out a form on your Web page while you are sleeping, they get an instant email response — from you! You can set it up so that you “drip” on your subscriber. In other words, the subscriber will received another follow up email 3 days later, and another 7 days later. You can set it up anyway you want.

Stick with these three key strategies to get started with a successful email autoresponder campaign and increase your Internet business profits.

  • Make sure your email responses are well written, provide quality information, and something clever to keep your subscriber interested. If you don’t take the time to write quality responses, well, you can expect your unsubscribe rate to increase dramatically. So, if you are wondering why your subscribers are dropping out, take a look at your email responses.
  • Strategize on a well-structured follow up sequence of email autoresponder messages. For example, each message sent should follow up to the previous message, and create anticipation for the next message. Make sure you send messages in an order that makes sense.
  • Include links back to your Web page in your autoresponder. Many of the better auto responder programs will keep track of how many subscribers open the email and click on the link. If you sell a product, provide a special offer and link to the offer page. If you sell information, attach an eBook with a teaser to the “real” eBook.

Email autoresponders will help you reach more people than ever! You can start branching out the well-written monthly newsletters and much more. Now get started on writing those autoresponder emails and start increasing your online profits!

Not sure what to write or how to write it? Check out this massive collection of winning autoresponder messages to model, copy and swipe!

Try AWeber risk free for 30 days. If they do not help build your opt-in list and convert more website visitors AWeber will give you a 100% no questions asked refund.

Try it out, you have nothing to lose. I use AWeber and really pleased with the AWeber Email Autoresponder service. But I will confess that the learning curve was a little on the steep side. Now keep in mind that I don’t like reading through tutorials (AWeber has plenty to choose from) and prefer to just dig in.

I suggest you dig into some of their free video tutorials before you start and save yourself some time on the learning curve.

You want to capture Website visitor subscriptions, right? AWeber makes it easy to do so with the integrated Web Form Generator. You can choose unblockable pop-ups or the standard forms that you can install on your Website without any programming experience!

Once you create and install your form, you’ll need to create some follow up emails (or newsletters) to send to your opt-in subscribers. Of course, you want to configure these follow up emails to be sent automatically.

One of my favorite features is the click thru and open rate tracking. It gives me some insight into how many subscribers actually open my emails, and better yet, how many click thru to links I have cleverly embedded in my newsletter. The ability to add attachments to email is very nice! You can send along eBook reports without storing them on your server.

With over 51 pre-designed templates to choose from, creating eye-catching newsletter is easy and fun.

Ready to start building better relationships with your customers? Give AWeber a spin, for a mere $19.95 per month.

Email Autoresponders