StumbleUpon Traffic Surge on My New Blog

My inner gadget lover got me thinking that I need to start a gadget blog. With that thought, SmartHomeGadgets.com was born at the start of January 2008. With just a few posts and a fantastic WordPress Revolution Tech theme, SmartHomeGadgets.com entered the blogosphere along with the other 150,000 blogs that are born everyday! Do the math!

I heard that StumbleUpon gives great traffic and Smart Home Gadgets was the perfect blog to test the theory. On January 19, 2008, Smart Home Gadgets was Stumbled and within a couple of hours, the traffic surged in.

275 Stumble visitors later, I checked my Google Analytics to find the most amazing bounce rate! My Stumblers bounce rate was 33.09% with 1.80 pages per visit!

stumbleupon traffic surge

At least some of my StumbleUpon traffic looked beyond the first page of my Smart Home Gadgets blog. With a fabulous magazine style theme, one must look beyond the cover to see what’s inside.

On January 24, 2008, my blog was Stumbled again to the tune of 85 visits and a 36.08% bounce rate.

I thought I couldn’t have enough of a good thing so I decided to try StumbleUpon’s advertising campaign program. I figured that if the free traffic was so good, the paid traffic ought to have a similar result. And it’s a bargain at 5 cents per visitor!

On February 5, 2008, I got my StumbleUpon Advertising campaign going at a nickel per view. 157 visits and $7.85 later, my bounce rate was a whopping 82.80%. Wow, that was much higher than the free StumbleUpon traffic. I found it hard to believe and I am a glutton for punishment, so I continued a limited ad campaign over a three-day period.

The numbers were similar, with a much higher bounce rate.

So now that I am down about $25, I hope that a few Stumblers from the paid advertising will make a repeat visit to my blog again, but judging from the high bounce rate, I’m not so sure.

I also learned that free StumbleUpon traffic brings quality visitors who are more likely to go beyond the surface of a blog or website, and may even return for a visit or two or more. The paid traffic results, while seemingly inexpensive, were dissappointing.

What else could I have bought with my $25? More Smart Home Gadgets, of course!

Comments

  1. I know of someone else who also did try campaigning with StumbleUpon. Didn’t have great results though (suffered a small loss).

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